Develop Pure Value

Deliver great products customers love by precisely understanding what they value.

Join lean product and process development (LPPD) leaders as they share how they’re successfully innovating their products and services with a customer-first mindset. They all begin by understanding what their customers value. You’ll learn how to: 

  • Observe and study your customers to identify the critical value to create and the pain points to solve
  • Generate and rapidly test multiple hypotheses to drive toward the best product solutions
  • Avoid jumping to inadequate solutions that lead to failure in the marketplace
  • Close critical knowledge gaps that stand between your current know-how and what you need to learn to create new value your customers want
  • Discover how LPPD principles and practices are changing the way new value is created

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