Creating the Purposeful Enterprise: How to Connect Everyone’s Work to the Organization’s Strategy
Seminar starts June 21, 2021.
Realize your strategic goals and unleash the power of your people by creating purposeful work throughout your organization.
Lean Enterprise Institute
For your company to achieve its organizational purpose, it’s important – but insufficient – that employees be inspired by it. You and other senior leaders must find a comprehensive way to connect purpose to critical business problems and activities in every function and management level, right down to the work on the frontlines.
Mark will explain how to make the connection using hoshin kanri, aka strategy deployment. He will draw on his direct experience implementing and teaching it during his 23 years at Toyota in Japan and North America. During that time, he served as assistant general manager of the corporate strategy division, where he managed and deployed Toyota's North American hoshin process.
Mark will give you a textbook example of hoshin’s power and effectiveness – including a first-hand experience of how it was used at Toyota when the company went from unprecedented sales and production growth to the financial crisis.
Vice President, Digital Workplace Technology
Associate Vice President, Business Transformation Office
Has your organization struggled with the transition from in-person to remote work? Are you uncertain about your future work environment? Join Tom Paider and Tom Reither as they explain how Nationwide used lean management to successfully transition nearly all associates from the office to home. Using lean thinking and user-design principles, Nationwide has managed to maintain productivity and create a fulfilling work experience for team members.
President and Co-Founder
As a digital pioneer, CI&T has had a first-row seat in the new world of consumer empowerment and constant technological change. This session will examine how corporate strategy and execution have adjusted to more unpredictable and uncertain external environments. Strategy used to be the work of a few. Now, it relies on the collective intelligence of many and has to integrate all the disciplines in a much faster execution cycle.
Principal Business Transformation Designer
Vice President of Strategy, Analytics and Transformation
Learn how having an established performance culture enabled focuses improvements during a crisis. Hollie and Sandy share how Alaska Airlines involved its Airline Ground and Flight operations team in enhancing safety protocols during the pandemic. By involving frontline workers in defining the goals of their work and how to improve it, within the context of the company’s purpose, the company elevated the value of the work and strengthened the company’s brand promise.
Corporate Vice President of Enterprise Operations
Sr. Executive Director, Customer Services
What do you do when your company’s purpose is undeniably great, yet you want to make an even bigger impact? If you’re a lean thinking company like Quest Diagnostics, you work to understand your customer’s purpose. Scott and MaryAnn describe two ways the lab company has enhanced already purposeful work. The lab’s customer service center listened intently to their client’s needs and adjusted their live call protocols to only deliver the most critical information at the time clients needed it most.
In addition, an effort to build a new flagship laboratory to suit the work’s value stream will return lab results to customers more quickly. The projects ensure the lab delivers only the information the customer needs in the shortest possible amount of time while taking costs out and improving the business.
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